Your product is live. Now the real engineering begins.
You have users, revenue signals, and things that break. This is where architecture decisions start to matter — and where most startups accumulate the technical debt that kills their next fundraise.
Post-Launch Reality
The problems that show up after launch
Your MVP was built for speed. Now it's handling real traffic, real payments, and real edge cases. These are the patterns we fix first.
Downtime & Crashes
Your app goes down during peak hours. No monitoring, no alerts, no rollback process. Users leave, trust evaporates.
What we do: Monitoring setup, alerting pipeline, automated health checks, documented rollback procedures.
Slow Queries & Timeouts
Pages take 5+ seconds to load. Database queries weren't optimized for real data volumes. Infrastructure costs are climbing.
What we do: Query optimization, proper indexing, caching layer, CDN configuration.
Broken Deployments
Every deployment is manual and risky. No staging environment. Changes go straight to production. Things break.
What we do: CI/CD pipeline, staging environment, automated tests, zero-downtime deploys.
No Visibility
You can't tell how many users are active, which features they use, or where they drop off. You're flying blind.
What we do: Application monitoring, user analytics, error tracking, performance dashboards.
Progressive Refactoring
We never shut down to rebuild
Your users don't stop using your product while you improve it. We refactor module-by-module, deploying improvements incrementally while keeping everything live.
Audit & Prioritize
We review your codebase, identify the highest-risk areas (security, stability, performance), and create a prioritized improvement roadmap.
Stabilize Critical Paths
Fix the most dangerous issues first: auth vulnerabilities, data integrity risks, deployment fragility. Users see zero disruption.
Scale Infrastructure
Optimize database queries, implement caching, set up proper monitoring. Your infrastructure cost drops while capacity grows.
Architecture Evolution
Refactor towards clean architecture — proper API layers, service separation, testing. Your codebase becomes an asset for the next fundraise.
Zero-Downtime Improvement
Refactor while your users keep using the product.
Scaling Operations
Systems that scale with your users
Payment Infrastructure
- → Stripe optimization & webhook handling
- → Subscription management at scale
- → Invoice generation & tax compliance
- → Failed payment recovery flows
User Management
- → Role-based access control
- → Team/org account structures
- → SSO & enterprise auth
- → Onboarding automation
Operations Tooling
- → Admin dashboard for support
- → Automated notifications
- → Data export & reporting
- → Customer health monitoring
Operational Safety
Your production environment is protected
Live products need production-grade operations. We don't treat monitoring and incident response as afterthoughts — they're configured before your first user sees a change.
Health Monitoring
Uptime checks, error rate tracking, performance metrics. Automated alerts for anomalies. You see the same dashboard we do.
Configured before first deployment
Rollback Procedure
Every deployment is reversible within minutes. One-command revert to the last stable state. Documented in your DEPLOYMENT.md.
< 5 minutes to stable state
Bug Severity & Response
Critical (production down): < 4 hour fix. High (feature broken): < 24 hours. Standard (edge case): next sprint. Severity classification in your CONTRIBUTING.md.
SLAs defined per severity
Hotfix Process
Critical issues get a dedicated hotfix branch. Fix → test → deploy, bypassing the normal sprint. Same CI/CD pipeline, no shortcuts or manual deploys.
< 2 hours for critical severity
Non-negotiable: No deploys on Fridays. No deploys without automated tests passing. No deploys without staging verification first.
Working Together
How ongoing engagements work
Post-launch work runs on retainer sprints. You get predictable costs, consistent velocity, and a team that already knows your codebase.
Retainer Sprints
Fixed-scope, 2-week sprints. You define priorities at the start of each sprint. Budget is predictable — no surprise invoices or "extra hours" billing.
Communication Rhythm
Daily async updates (Slack). Weekly 30-min sync call with live demo. Biweekly sprint review with deliverables checklist and budget tracking.
Production Escalation
Production issues are triaged immediately. Your lead engineer is the first responder. If escalation is needed, our CTO is involved within 1 hour.
Scope Flexibility
Priorities change — we get it. You can adjust sprint scope at any sprint boundary. Mid-sprint changes are handled transparently with trade-off conversations, not silent scope creep.
Investor Readiness
Your tech stack should help you raise — not scare investors away
Technical due diligence is becoming standard for Seed and Series A. Investors are asking: “Can this architecture scale? Is the code maintainable? What happens if the CTO leaves?” We make sure you have good answers.
Clean Codebase
Well-structured code that any senior engineer can understand and extend.
Architecture Documentation
System design docs, API specs, and data flow diagrams that tell your tech story.
Scalability Proof
Load testing results, infrastructure auto-scaling, and cost-per-user metrics.
Handover Readiness
Full ownership in your accounts. You can bring in any technical advisor to review.